IMHC needed to contract with a company capable of delivering custom messaging Â and program awareness to the target Â minority community Â that they serve. IMHC has outreach programs that target the African-American Latino, Asian & Indian communities.
ZMP developed and executed a multimedia advertisingÂ campaignÂ that included PSAâ€™s in movie theaters, radio and cable messaging and coordination of distribution of marketing materials in state hospital and health networks. The social media component reached 1.5 million women in the targeted group in just 90 days and helped Indiana sign up the most women per one thousand births Â in the entire country.
The face to face grass roots marketing component at health fairs and minority expos and churches have helped IMHC increase enrollment over 350 percent since ZMP has been involved. At the recent Indiana Black Expo in Indianapolis The TEXT4BABY booth designed by ZMP multicultural was the pride of the health care industry and signed up enough women to help win the weekly national enrollment contest. The margin was so great that TEXT4BABY Indiana is being recognized nationally and studied for a project that will help other states achieve their goals for decreasing infant mortality — utilizing ZMP strategies.