Meet our Leadership Team
Strategic Advisor, Managing Director
Allan serves as Strategic Advisor/Managing Director of Z Marketing Partners, formerly MZD Advertising which he joined in 1965. He has served a diverse group of clients, including Aercon, Boston Scientific, The Indiana State Fair, Papa John’s Pizza, and many, many others. He possesses a strong, practical working knowledge of many industries. Allan is well versed in sales promotion, direct sales, and local marketing. He is regarded by his peers as an expert in restaurant marketing and has been featured in numerous national publications. Allan has broad experience in gaming marketing through his account and creative management of the Majestic Star Casino and the Hoosier Lottery, playing a significant role in launching, establishing and building the Lottery’s brand and success throughout the state.
With over 50 years of restaurant marketing and operations management experience, Allan also serves as Strategic Advisor of The Restaurant Marketing Department (TRMD) which is a division of Z Marketing Partners. He has developed high-level marketing strategies for more than 20 restaurant concepts including Burger Chef, Chi Chi’s, Pizza Hut and Papa John’s. He has been a franchisee within the Papa John’s system since 1997 and served on the parent company’s Franchise Advisory Council for three years. Allan also leads TRMD Franchising, a group that helps emerging restaurant concepts franchise.
Within the Indianapolis community, Allan has been involved on the boards of the Greater Indianapolis Progress Committee, Indiana Sports Corporation, Indianapolis Parks Foundation, Keep Indianapolis Beautiful, NOAH, and Fuller Center for Housing / Central Indiana Chapter.
In 1997, the Indiana Federation of Advertising Agencies presented him with the “Legend in Advertising” award. His passion for idea generation and creative thinking make him a highly sought after marketing advisor to many clients who seek his wisdom and guidance on a multitude of marketing topics.
VP Of Brand Strategy
Marisa is a seasoned marketing communications professional who directs our strategic planning, brand development, and account management efforts. Her leadership and stewardship of all types of integrated marketing communications programs have resulted in high impact and effective programs for our clients.
With over 25 years of experience, Marisa has developed branding and integrated marketing communications programs that target consumer and business audiences within a variety of industries—from restaurant/retail and telecommunications to healthcare and technology.
Her skills have been honed through work with top marketing agencies and creative boutiques in San Francisco, Los Angeles, Chicago and Indianapolis. Client partnerships have included AT&T Wireless, Bridgestone Americas, Spaghetti Warehouse, MCL Restaurant & Bakery, Stir Crazy Fresh Asian Grill, Oracle Corporation and Hewlett Packard.
Director Of Digital Media
Steve is a multimedia professional and social entrepreneur. He has lived in Los Angeles since 1996 working as an award-winning director, producer, writer, cinematographer, and editor on numerous restaurant themed projects that include the hit Fox Network TV show, “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.
He has concepted, created, deployed, and managed digital and social media content for 138 franchise restaurant locations across 6 states, for brands including Papa John’s, Hardee’s, Spaghetti Warehouse, Indy-based MCL Restaurant and Bakery, as well as the premiere California longboard skateboard brand LeanBoard.
Through his production company Soapbox, and in partnership with Books That Cook Publishing, Steve has produced TV spots and web content profiling numerous restauranteurs that include TAPS Fish House & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Fresh Asian Grill, Spaghetti Warehouse and MCL Restaurant and Bakery.
Rich Lunseth leads the Creative Department at ZMP with one simple philosophy: always make the client look good. He knows successful marketing communications is grounded in the importance of immersing himself in his client’s business and their marketplace business through primary and secondary research. Whether working on a print ad, television commercial, brochure, menu, POP, website, social media or any other tactic, Rich strives for the unique, the bold, the stunning and the appropriate solution that will make an impact and lead to measurable results.
Before joining ZMP, Rich worked eight years in Chicago for Gams Communications where he earned his stripes creating restaurant and bar concepts for resort properties and O’hare Airport for Carson International, a food service division of Carson Pirie Scott & Co. Rich moved to Indianapolis in 1987 and landed at CRE Marcom to work on a wide variety of business to business and consumer accounts including Maple Leaf Farms and Peter’s Restaurants. In 1999, Rich went to Pearson McMahon Fletcher England where he worked on regional and national accounts such as Ball State University, Tire Barn, J.D. Byrider and hhgregg, the largest account in the agency.
Rick Doyle brings over 35 years of media knowledge and expertise to the agency. Rick’s background includes both traditional and interactive media at all levels of deployment in local, statewide, regional and national media.
Over his career, Rick has managed media for numerous retail accounts including Wendy’s, Stir CrazyFresh Asian Grill, the Spaghetti Warehouse, Flat Top Grill, MCL Cafeteria & Bakery and Sakana of Tokyo. He has also worked on numerous other retail accounts including Auto Nation, the largest retailer of new cars and trucks in the world, and Shell Oil, one of the largest retailers of gasoline in the United States. Throughout his career Rick has continued to expand his knowledge of media including online, mobile and social platforms. He currently manages the social media and search programs for all ZMP clients.
Previously Rick created integrated media programs for American Express, Bristol-Myers Squibb, Sprint, Johnson & Johnson and numerous other New York based clients. His resume includes stints at major global agencies including J Walter Thompson, Young & Rubicam, and Ogilvy & Mather and major national retail agencies including Campbell-Ewald and Zimmerman. He also worked at About.com and 24/7 Real Media, where he learned the digital space from the inside out.
Director of ZMP Foodservice and Retail Development
With over two decades in the food and beverage category, Bill Church has become known as not only an operations expert, but as a marketing pro as well. In his position with ZMP, he leads our retail development initiative, assisting clients with evaluating business models, brand development, and implementing effective systems to help businesses achieve their growth goals.
Bill has direct retail experience, having owned his own bar and restaurant, as well as working with established restaurants and chains in management positions. In addition, he has significant experience within the convenience store industry where Bill created programs to drive foot traffic into convenient stores that otherwise would complete the fuel purchase with payment at the pump. Bill additionally has extensive experience in the field of Franchising as he has held top level management positions as a Franchisor in addition to being a Franchisee of several quick serve concepts. He has had much exposure to the retail beverage business through family members who have held significant positions in liquor distribution and soft drink marketing and sales.
Director Of Multicultural
Troy Julian Gipson is currently Executive Director of Multicultural & Entertainment Marketing for Z Marketing Partners Advertising Agency. He specializes in Multi-Cultural Advertising, Marketing, Events and Social Media campaigns. He has worked with celebrities and athletes in Music, Film, Sports & Fashion to procure endorsements, produce events and create additional revenue streams.
He is also a proud member of the Recording Academy, and Grammy Foundation.