Steve is a multimedia professional and social entrepreneur. He has lived in Los Angeles since 1996 working as an award-winning director, producer, writer, cinematographer, and editor on numerous restaurant themed projects that include the hit Fox Network TV show, “Hell’s Kitchen”, and The Food Network’s “Restaurant Stakeout”.

He has concepted, created, deployed, and managed digital and social media content for 138 franchise restaurant locations across 6 states, for brands including Papa John’s, Hardee’s, Spaghetti Warehouse, Indy-based MCL Restaurant and Bakery, as well as the premiere California longboard skateboard brand LeanBoard.

Through his production company Soapbox, and in partnership with Books That Cook Publishing, Steve has produced TV spots and web content profiling numerous restauranteurs that include TAPS Fish House & Brewery, Squealers Barbecue, Mirabelle, Rioja, Stir Crazy Fresh Asian Grill, Spaghetti Warehouse and MCL Restaurant and Bakery.