With over two decades in the food and beverage category, Bill Church has become known as not only an operations expert, but as a marketing pro as well. In his position with ZMP, he leads our retail development initiative, assisting clients with evaluating business models, brand development, and implementing effective systems to help businesses achieve their growth goals.
Bill has direct retail experience, having owned his own bar and restaurant, as well as working with established restaurants and chains in management positions. In addition, he has significant experience within the convenience store industry where Bill created programs to drive foot traffic into convenient stores that otherwise would complete the fuel purchase with payment at the pump. Bill additionally has extensive experience in the field of Franchising as he has held top level management positions as a Franchisor in addition to being a Franchisee of several quick serve concepts. He has had much exposure to the retail beverage business through family members who have held significant positions in liquor distribution and soft drink marketing and sales.