Rich Lunseth leads the Creative Department at ZMP with one simple philosophy: always make the client look good. He knows successful marketing communications is grounded in the importance of immersing himself in his client’s business and their marketplace business through primary and secondary research. Whether working on a print ad, television commercial, brochure, menu, POP, website, social media or any other tactic, Rich strives for the unique, the bold, the stunning and the appropriate solution that will make an impact and lead to measurable results.
Before joining ZMP, Rich worked eight years in Chicago for Gams Communications where he earned his stripes creating restaurant and bar concepts for resort properties and O’hare Airport for Carson International, a food service division of Carson Pirie Scott & Co. Rich moved to Indianapolis in 1987 and landed at CRE Marcom to work on a wide variety of business to business and consumer accounts including Maple Leaf Farms and Peter’s Restaurants. In 1999, Rich went to Pearson McMahon Fletcher England where he worked on regional and national accounts such as Ball State University, Tire Barn, J.D. Byrider and hhgregg, the largest account in the agency.