Allan serves as Strategic Advisor/Managing Director of Z Marketing Partners, formerly MZD Advertising which he joined in 1965. He has served a diverse group of clients, including Aercon, Boston Scientific, The Indiana State Fair, Papa John’s Pizza, and many, many others. He possesses a strong, practical working knowledge of many industries. Allan is well versed in sales promotion, direct sales, and local marketing. He is regarded by his peers as an expert in restaurant marketing and has been featured in numerous national publications. Allan has broad experience in gaming marketing through his account and creative management of the Majestic Star Casino and the Hoosier Lottery, playing a significant role in launching, establishing and building the Lottery’s brand and success throughout the state.
With over 50 years of restaurant marketing and operations management experience, Allan also serves as Strategic Advisor of The Restaurant Marketing Department (TRMD) which is a division of Z Marketing Partners. He has developed high-level marketing strategies for more than 20 restaurant concepts including Burger Chef, Chi Chi’s, Pizza Hut and Papa John’s. He has been a franchisee within the Papa John’s system since 1997 and served on the parent company’s Franchise Advisory Council for three years. Allan also leads TRMD Franchising, a group that helps emerging restaurant concepts franchise.
Within the Indianapolis community, Allan has been involved on the boards of the Greater Indianapolis Progress Committee, Indiana Sports Corporation, Indianapolis Parks Foundation, Keep Indianapolis Beautiful, NOAH, and Fuller Center for Housing / Central Indiana Chapter.
In 1997, the Indiana Federation of Advertising Agencies presented him with the “Legend in Advertising” award. His passion for idea generation and creative thinking make him a highly sought after marketing advisor to many clients who seek his wisdom and guidance on a multitude of marketing topics.